Head of Marketing & Operations
Your marketing and operations,
finally working together.
Most companies run marketing, operations and sales as separate worlds, and growth gets lost in the gaps. I close those gaps by building the systems that connect them, so the repetitive work runs itself and your team can focus on the bigger work that actually drives growth.
Open to full-time roles: Head of Marketing · Director of Marketing & Operations · Marketing Operations Lead · Head of GrowthAlso open to select projects · Remote · Fluent in three languages
$600M
Destination marketing for public-sector tourism organizations, part of a $600M boost to Ontario's economy
3x growth
Grew a sales outsourcing agency from 5 to 17 clients across many industries as Director of Marketing
Team of 10+
The marketing team I led at MasAlto Capital, across 8 brands, mainly hospitality, plus sister companies in other sectors
15+ years
Helping companies define their purpose, build their ideal customer profile (ICP) and attract the right clients
Companies I've worked for and with
About
Hi, I'm Rizvi
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I work remotely with teams across North and South America. I've led 360° marketing (strategy, brand, content, SEO, social and the team behind it) across tourism, hospitality, real estate and tech.Now I also build the operations and AI systems that make it run. I map how a team actually works, rebuild the workflow, and automate the manual parts, so marketing, operations and sales stop working in silos and start working from the same plan.What I build is an engine: a clear ideal customer, organic demand from SEO and high-quality content, and AI workflows that handle the busywork, so your team spends its time on the work only people can do.
My focus has shifted from creative marketing to marketing operations, but I still bring a creative eye to everything I build, so the work looks as good as it performs.If you need someone who fills the gaps between your teams and brings the systems and automation to move faster, that's the role I'm built for.
What I do
One core focus, two strengths
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01 · Core focus
AI and operations
I map how your team actually works, task by task, and design the flow: what can run on its own, and where people need to stay at the wheel. Then I build the systems, so your team leads by delegating instead of doing everything by hand.
• Workflow mapping and process design
• AI agents and automations, with your team in control of the key decisions
• SOP libraries your team and AI can both follow
• Remote team management through clear systems, briefs and follow-ups
02 · Still hands-on
Organic growth
Still open to 360° marketing work: get found and trusted without paying for every click.
• SEO, Google Maps and AI search visibility
• ICPs, personas and messaging
• Audience research from online communities
• Channel partnerships and organic social
• Webinars, newsletters and email
03 · Still hands-on
Content production
My roots are in creative production, and it still sets my work apart: content that speaks to your clients' pain points, clear on the value, and built to turn interest into leads.
• Content strategy and creative direction
• Short-form video with a clear story: hook, problem, solution, next step
• Photography for your brand, team and spaces
• Planning, shoots, editing and delivery, at scale
Selected work
Results, not a skills list
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AI operations · Creative production business
Automated the back office so the team could focus on clients
The challenge. Intake, invoices, reminders and deliveries ate hours of manual work every week
What I did. Mapped 19 processes into clear SOPs, then built AI agents for the repetitive parts. People kept ownership of clients, quality and decisions
The result. The same approach now supports a CEO's team
Brand + organic + AI · WeCollabify
Brand, content engine and AI agents for an A&E talent firm
The challenge. No real visual identity, AI-generated stock photos, no defined ICP
What I did. Defined the ICP, built the visual identity with real photo and video of the team, ran organic social, and am building sales and recruiting agents
Organic content · Webber + Studio
A content system for an Austin architecture studio
What I did. Brand voice and guidelines, a blog-to-social workflow, an AIA home tour content series, client testimonial and drone video
The result. Grew their social following to several thousand
Destination marketing · Ontario
Part of a $600M economic boost to Ontario tourism
The result. Contributed to a quantified $600M economic boost to Ontario tourism
Sales + marketing · Salesbox
Director of Marketing at a B2B sales agency, through the pandemic
What I did. Led copywriters, designers and account executives; ran all marketing and sales campaigns for clients in HR tech, fintech, SaaS, e-sports, video production and more
The result. Client wins included $1.4M in sales in 10 months for a SaaS company, $30K in deals in under 30 days for a video production group, and 60 qualified meetings in 65 days for a marketing agency
Multi-brand hospitality · MasAlto Capital
Marketing for a portfolio of hospitality brands
What I did. Led a global team of 10+ across Corporate Stays, Saboga Lodge, Embera Collection, Casa Suarez and sister companies: branding, web, SEO, social, content and press
The result. Saboga Lodge featured in National Geographic Traveller UK's Islands Collection, plus launch PR for Corporate Stays' Montreal flagship
Investment marketing · Farmfolio
Content that turned viewers into farmland investors
What I did. Built the investment content strategy across social channels, funneling viewers toward farmland ownership
The result. Brand placement at NCAA college football events through media partner Outkick The Tailgate
Travel + real estate · Lifeafar
Marketing and content for a travel and investment brand
What I did. Ran social campaigns and influencer partnerships, launched property events, filmed and produced brand videos, and photographed properties
The result. Helped promote and run investor events, including the 2019 Lifeafar Investor Conference in Puerto Rico
Experience
Full roles, dates and results are in my resume.
Work with me
Ways to work together
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Full-time role
Open to the right team
I'm looking for a full-time home where I can own marketing operations, AI and content end to end, as part of a team I believe in.
Monthly retainer
Part of your team
One fixed monthly fee for a set amount of my time each week. You get agreed days when I'm available for calls, meetings and Slack, working inside your tools like anyone on your team.
No hourly math. No surprise invoices.
Project
One defined build
An AI workflow, an SEO overhaul, a video series or a content system. Quoted as a fixed project, or hourly when the scope is still open.
Audit
Audit and roadmap
Where your team loses time, and which tasks AI and better systems can take over first.
Not sure which fits? A 30-minute call will tell us.
Industries I've served
Architecture and engineering · Talent and recruitment · Hospitality and short-term rentals · Tourism and destinations · Real estate and private equity · Fintech and lending · B2B SaaS and media tech · AI and tech startups · Advertising agencies and production houses · Sales outsourcing · Health and wellness · Film, fitness and lifestyle media
My toolkit
AI and LLMs: Claude · ChatGPT · open-source LLMs, run locally and in the cloud · Higgsfield for visual AI
Agents and integrations: AI agent systems (open-source and proprietary) · MCP servers and connectors · Workflow automations
Technical: Terminal and command line · Libraries and databases · macOS · Linux
Operations and marketing: ClickUp · Slack · HubSpot · Google Workspace · Microsoft 365 · Semrush
Production and design: DaVinci Resolve · Adobe Suite · Figma
Recommendations on LinkedIn
What people I've worked with say
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Zack Giarrizzo
Founding Account Executive, Project Centerline
“I've worked with Rizvi across 3 different companies over the past 5 years and try and bring him everywhere I go… Rizvi has been a true professional whom we can always rely on to get the job done well, on time, and consistently over long-term projects.”
Jason Bennett
Founder/CEO, True Star Consulting · Former CMO, Lifeafar
“He was an invaluable part of the marketing team… Rizvi was varied in his expertise but consistent in his approach, as he was always willing to collaborate, go the extra mile, and make sure that the final product elevated the brand positioning.”
Tony Andersen
Executive Director, California Board of Forestry & Fire Protection
“It's so extremely rare to find a marketing or communications professional who can do it all, and even more, do it all independently with little direction and who knows the full toolbox and tech landscape to get it done.”
Kelly Jhoana Vásquez Londoño
HR Consultant · People Operations & Talent Acquisition
“Rizvi has one of the most important roles in the company, thanks to his great experience and knowledge, he has managed to carry out more than 8 brands in different industries and markets… He is a born leader, dedicated, creative, innovative, committed and passionate about his profession.”
Andrew Douglas Campion
Director of Sales & Marketing, WeCollabify
“Dedicated is the phrase that comes to mind when I think about Rizvi… I was impressed with Rizvi's ability to go above and beyond to get an end result that surprises everyone's expectations.”
Líz Peláez
CEO, Coterrax & Terrakasa
“I've had the opportunity to work with Rizvi for the past few years at Lifeafar and have been consistently impressed with his amazing attitude, efficiency, and ability to get things done.”
Nermin Al-Hussain
Marketing Specialist & Digital Content Creator
“I started my work journey with him, and he helped me understand the company's internal process… His ability to deliver the idea and knowledge is remarkable… At the end of the day, he made our job as a marketing specialist easier.”
Anastasija G.
Growth Marketing & Social Commerce Leader
“Mr. Rizvi Rahman is the type of leader who will demonstrate what top-notch teamwork should be… He guided me in understanding the inside structure of the business.”
Sabrina Daniels Valencia
Graphic Design · Marketing · Branding
“I have worked with Rizvi on different projects, and his leadership skills are incredible… Working with him has been a great learning experience because besides being a great leader, he is a great mentor.”
Contact
What should your team stop doing by hand?
Hiring for a full-time role, or need help on a project? Tell me what you're working on. I reply within one business day.